Legacy Firms Merge To Scale Innovative Beauty Solutions.
Creative Laboratories & United Hair Care rebrand to drive North American market leadership.
Creative Laboratories LLC & United Hair Care have unified under a single identity. The organisations now operate as Creative Beauty Brands to streamline their North American expansion. This strategic move combines collective strengths to scale innovative labels into market leaders.
Furthermore, the firm maintains its deep-rooted legacy of ethical production & long-term quality. Consequently, the vertically integrated approach ensures excellence throughout the entire manufacturing process. Contract manufacturing remains a core pillar for the newly named business.
The team has developed high-performing products for various partner brands for decades. Additionally, they will continue investing in clean beauty solutions with precision & consistency. CEO Brett Simmons explained that the shift accurately reflects their current trajectory.
The leader believes the legacy will inspire further growth across the industry. Therefore, the company aims to nurture category-defining portfolios with this new identity. These brands are designed to meet various consumer needs.
The current collection features notable names such as Keracolor & Aluram alongside Shibui. These products are available through major retailers like Amazon & Ulta Beauty. Eventually, the goal is to secure market leadership through integrity & accessibility.
(Source: Business Wire)
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