Viktoria Beromelidze, a senior financial professional with extensive expertise in emerging markets, will join BSF Capital as Head of Debt Capital Markets in November 2025.
BSF Capital, the Saudi Arabian investment banking arm of Banque Saudi Fransi, has named Viktoria Beromelidze as its new Head of Debt Capital Markets. Furthermore, this strategic appointment strengthens the firm’s capabilities in debt capital markets whilst aligning with Saudi Arabia’s Vision 2030 financial sector development objectives. Consequently, Beromelidze brings over 20 years of distinguished experience in global financial services to her new role.
Previously, Beromelidze served as Head of EMEA Debt Capital Markets at Bank of China, a position she assumed in 2016. Additionally, her career includes a significant tenure with UBS, where she initially joined in 2005 as a Fixed Income Strategist in New York. Subsequently, in 2007, she transitioned to London to lead CEEMEA Capital Markets, specifically managing Central and Eastern European origination.
Her professional expertise encompasses geopolitics, financial oversight and reporting, as well as emerging markets analysis. Moreover, she possesses specialised knowledge in Asian and Middle Eastern financial markets. This background positions her well to navigate the complexities of Saudi Arabia’s rapidly evolving capital markets landscape.
BSF Capital operates as a leading Capital Markets institution offering investment banking, asset management, debt and equity research, institutional sales and trading, alongside local and global brokerage services. Notably, the firm is headquartered in Riyadh with multiple locations across the Kingdom. The company holds Capital Market Authority License 11153/37, authorising it to conduct comprehensive investment activities.
This appointment arrives as Saudi Arabia’s financial sector experiences a significant transformation. The Kingdom has positioned itself as an emerging financial hub in the Middle East, supported by robust regulatory frameworks and substantial investments in digital infrastructure. Indeed, the financial technology sector alone has attracted over $1.14 billion in investments between 2020 and 2023.
Beromelidze’s appointment reflects broader financial services recruitment trends emphasising specialised expertise in debt capital markets. Specifically, financial institutions are prioritising candidates with deep knowledge of emerging markets and cross-border transactions. Meanwhile, the Saudi market continues attracting global talent as it diversifies beyond traditional oil-dependent sectors.
The move strengthens BSF Capital’s debt capital markets capabilities during a period of heightened activity in Saudi Arabia’s capital markets. Previously, BSF Capital has demonstrated strong performance through strategic partnerships, including its collaboration with BlackRock to deliver innovative investment solutions. These initiatives support the Kingdom’s ambitious financial sector development goals under Vision 2030.
Beromelidze’s extensive international experience, particularly in EMEA and emerging markets, provides BSF Capital with enhanced capacity to navigate complex debt capital market transactions. Her track record in origination and capital markets structuring will prove valuable as Saudi institutions increasingly access international debt markets.
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